Suntory Global Spirits Receives VIBES ‘Nature Rich Scotland Award’ for Peatland Water Sanctuary™
Suntory Global Spirits Receives VIBES ‘Nature Rich Scotland Award’ for Peatland Water Sanctuary™
Scotland, UK (14 November 2024): Suntory Global Spirits is honoured to announce that its Peatland Water Sanctuary™ (PWS™) program has received the prestigious 'Nature Rich Scotland Award’ from the VIBES Scottish Environment Business Awards. PWS™ was recognised for its long-term advocacy and commitment to restoring and conserving Scotland's important peatland ecosystems, which helps to re-establish natural habitats, thriving biodiversity, and support healthy water tables.
Led by the Scottish Environment Protection Agency (SEPA), The VIBES Scottish Environment Business Awards celebrate businesses in Scotland that have gone above and beyond to reduce their environmental impact and create a more sustainable future. The 'Nature Rich Scotland Award’ specifically honours organisations that have implemented initiatives to protect and enhance biodiversity.
Since launching in 2021, Peatland Water Sanctuary™ has completed restoration near the Ardmore distillery in Aberdeenshire in partnership with Forestry & Land Scotland and the James Hutton Institute, at the Airds Moss Nature reserve and The Oa reserve on Islay with RSPB Scotland, and at Craigculter Moss, in partnership with Northern Peat & Moss. With several more projects in planning stages, PWS™ is on track to achieve its 2030 commitment: to restore a minimum of 1,300 hectares of peatlands, enough to produce the same amount of peat that Suntory Global Spirits uses to make its peated whiskies on an ongoing basis.
Suntory Global Spirits marked PWS™ progress this year with a case study video showcasing the importance of peatland restoration, the natural habitats and wetlands that have been revitalised by restoration work, and the charity and conservation partners that are crucial to carrying out such projects. View the video here.
Alistair Longwell, Head of Distillation and Environment, Suntory Global Spirits said: "We are honoured to receive this recognition from the VIBES Awards. PWS™ was launched with ambitious conservation commitments, and it’s incredibly rewarding to see the positive progress we’re making through our collaborations with dedicated environmental partners and experts. We are proud to share this progress with our industry and beyond, and hope that recognitions such as these will continue to raise awareness for this important conservation work.”
Robbie Kernahan, Director of Green Economy at NatureScot, added: “The standard of this year’s VIBES awards was excellent. Suntory Global Spirits is a worthy winner of the Nature Rich Scotland award, which recognises the significant contribution PWS™ has made to peatland restoration in Scotland. Our country’s blanket bogs are amongst the world’s rarest habitats, forming a unique home for a variety of species, improving water quality, reducing flooding, and playing an important role in carbon sequestration. PWS™ is an excellent example of successful collaboration, building business resilience whilst delivering multiple benefits for nature.”
Lisa Tennant, SEPA Chair, commented: “For 25 years SEPA have led the VIBES Awards to recognise sustainable practices and environmental innovation that sets the bar for business. The work of VIBES stretches across the year and the community of winners we have act as a catalyst of change. Their stories of environmental leadership, innovation and sustainable working practices inspire others by showing environmental excellence can go hand in hand with business success.”
The VIBES awards ceremony took place on 12 November 2024 in Glasgow. Suntory Global Spirits was among a select group of businesses recognised for their outstanding contributions to Scotland's environmental well-being.
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Media contact:
Natasha Wilson, UK Corporate Communications, Suntory Global Spirits
Natasha.Wilson@beamsuntory.com
About Peatland Water Sanctuary™
The Peatland Water Sanctuary™ is a large-scale series of peatland restoration and watershed conservation projects in Scotland launched in 2021 by Suntory Global Spirits (previously known as Beam Suntory) and its parent company, Suntory Holdings. Through PWS™, the companies have committed to invest more than $4 million to the restoration and conservation of a minimum of 1,300 hectares of peatlands by 2030, enough to produce the same amount of peat that Suntory Global Spirits uses to make its peated whiskies on an ongoing basis. Beyond this, there is a longer-term aim to restore sufficient peatlands by 2040 to equate twice what Suntory Global Spirits uses.
The PWS™ programme began with work to restore and conserve peatland near the Ardmore distillery in November 2021 in partnership with the James Hutton Institute and Forestry & Land Scotland. Since this time, it has also partnered with the RSPB Scotland to regenerate peatland at the Airds Moss reserve in East Ayrshire, Scotland, and at The Oa nature reserve on the island of Islay, Scotland. In 2024, Suntory Global Spirits announced another PWS™ partnership with Northern Peat & Moss to restore peatland using novel techniques at Craigculter Moss in Aberdeenshire, Scotland.
Across its projects, Suntory Global Spirits has already restored 257 hectares of peatland, with a further 677 hectares in active planning stages. The PWS™ programme aligns with the Suntory Group Sustainability Vision and Suntory Global Spirits’ ambitious Proof Positive sustainability strategy, as well as the Scotch Whisky Association’s environmental commitments.
About Suntory Global Spirits
As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life, by creating rich experiences for people, in harmony with nature. Known for its craftsmanship of premium whiskies, including Jim Beam® and Maker’s Mark®; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading brands such as Tres Generaciones® and El Tesoro® tequila, Roku™ and Sipsmith® gin, and is a world leader in Ready-To-Drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.
A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare and Giving Back to Society. The company’s Proof Positive sustainability strategy includes ambitious goals and investments to drive sustainable change and have a positive impact on the planet, consumers and communities. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information, visit www.suntoryglobalspirits.com and www.drinksmart.com
