Bringing a responsible culture to all

We love the experiences our products bring. So we help consumers savor our 
unique spirits with the care, respect and patience with which they’re crafted.

Four people holding glasses, sat around a table. A bowel of olives and a plate of cold meats beside them.
A plate of cut figs beside a small glass of cocktail. Two seated in the people hold glasses, smiling

Informed choices: building lasting memories

We want people to see only appropriate marketing and promotional materials, leading to informed choices.

Achieve 600 million LDA impressions by 2030, and 1 billion LDA impressions by 2040, with responsibility-led programming

Consumer information: staying smart

DrinkSmart is our voluntary strategy for responsible enjoyment. This global platform shares content to help legal-purchase-age customers make smarter decisions.

A group of people sharing a meal at an outside table.

Provide macro-nutritional and alcohol content information on packaging or online for 100% of our products by 2030

Friends sitting together image

More information: including everyone

We’re always looking to include everyone’s preferences by offering lower alcohol/alcohol-free products and cocktail recipes.

Develop, introduce and build awareness of lower- and no-ABV products and cocktail recipes across key categories by 2030

More to Explore

Nature Positive

The water in our production, the crops in our ingredients, the wood in our 
barrels. We protect and nurture the natural resources at the heart of what 
we do. So we can keep doing it for generations.

Trees surrounding water image

Community Positive

We take pride in making Suntory Global Spirits an inclusive, diverse and equitable culture. Throughout our business, operations and communities, we embrace our firm belief that what makes us different, makes us better.

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Join our team

Could you help us become the World's Most Admired Premium Spirits Company? If you're ready for something new and exciting, join our dynamic team that thrives on innovation, collaboration and celebrating success.

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Download latest Sustainability Report