Informed choices: building lasting memories
We want people to see only appropriate marketing and promotional materials, leading to informed choices.
Achieve 600 million LDA impressions by 2030, and 1 billion LDA impressions by 2040, with responsibility-led programming
Consumer information: staying smart
DrinkSmart is our voluntary strategy for responsible enjoyment. This global platform shares content to help legal-purchase-age customers make smarter decisions.
Provide macro-nutritional and alcohol content information on packaging or online for 100% of our products by 2030
More information: including everyone
We’re always looking to include everyone’s preferences by offering lower alcohol/alcohol-free products and cocktail recipes.
Develop, introduce and build awareness of lower- and no-ABV products and cocktail recipes across key categories by 2030
More to Explore
Latest news
SEE SUSTAINABILITY NEWSJoin our team
Could you help us become the World's Most Admired Premium Spirits Company? If you're ready for something new and exciting, join our dynamic team that thrives on innovation, collaboration and celebrating success.