James B. Beam Distilling Co. Launches “Beam Private Barrel Club”

10 December 2024

James B. Beam Distilling Co. Launches “Beam Private Barrel Club” – The Distillery’s First-Ever Consumer Single Barrel Program

Marking over 229 years since Jacob Beam started selling whiskey in 1795, fans of the iconic James B. Beam Distilling Co. can now select their own private barrel at the Clermont, Kentucky distillery

Clermont, Kentucky (December 10, 2024) – The James B. Beam Distilling Co., home of the world's number one bourbon, Jim Beam®, is excited to announce the launch of the Beam Private Barrel Club, a community of whiskey fans and enthusiasts who, for the first time , can buy and personalize their own single barrel directly from the distillery, creating an entirely new way to experience the iconic distiller. Knob Creek® will be the featured, inaugural brand to launch the program of which members can select a barrel of its award-winning bourbon or rye to be bottled exclusively for their enjoyment.

During this one-of-a-kind selection experience, consumers will have the unique opportunity to head deep into the rackhouses at the Clermont campus in Kentucky where generations of Master Distillers have famously hand-selected the very best bourbon for more than two centuries. Members can become a Master Distiller for the day, exploring the unique nuances of single barrels shaped by their location within the rackhouse, environmental factors, and individual barrel characteristics that influence flavor over time. In these historic spaces, where nearly 19 million barrels of bourbon and rye have aged over two centuries, guests now have the chance to carve out their own piece of American whiskey history.

“The Beam Private Barrel Club is something we’ve been working on for years– even decades now,” shares Freddie Noe, eighth generation master distiller. “As we celebrate the 230th year of Jacob Beam selling his first barrel, we want to commemorate this milestone by further welcoming whiskey lovers into our family offering members the ability to own a barrel, exclusively their own. As the sign says, come as friends, leave as family, and the new Beam Private Barrel Club does just that.”

How the Beam Private Barrel Club Works:

Individuals, whiskey clubs, families, or friends become official members of the Beam Private Barrel Club by requesting a booking via the Beam Private Barrel Club Booking Link.
The Beam Private Barrel Club member will be contacted by a Legacy ambassador at The James B. Beam Distilling Co.’s Clermont Campus. The Legacy Ambassador will confirm the Beam Private Barrel Club experience and be your point of contact for your barrel selection.
On the day of the Beam Private Barrel Club Experience, a Legacy ambassador will guide guests through a behind the scenes tour of the James B. Beam Distilling Co. Campus, including a stop in the Fred B. Noe Distillery where they will learn about 230 years of Beam Family production practices. This is a completely private, curated tour and not open to general consumers.
Following a private tour, the group will be escorted to a rackhouse to test and taste a selection of single barrel bourbons or ryes, just as eight generations of Master Distillers have done.
After the tasting, guests will select their favorite barrel which will be pulled aside and eventually bottled. Each barrel will be bottled into exclusive bottles with a personalized label that can feature up to 41 unique characters. Members will be provided bottling and collection dates by the Beam Legacy ambassador and will receive updates on the status of the custom barrel through the process.
Once selected, guests can take part in a special lunch at The Kitchen Table, the notable on-campus restaurant, inspired by the original Beam family kitchen table.
Following your visit, the Beam Legacy ambassador will date members on the progress of their barrel. Once the bottle is barreled, all bottles must be picked up and paid in full, from the James B. Beam Distilling Co.

Beam Private Barrel Club – Details and Added Benefits:

Bottling will take 90 to 120 days from barrel selection and the Member must pick up their cases and purchase the entirety of the barrel from the American Outpost.
The selection process can accommodate up to eight guests per group.
Pricing will vary depending on bottled yield, as each barrel will be determined on a per-bottle basis. The cost per bottle starts at $59.99, and typical barrels yield 100-175 bottles.
To reserve your barrel, a non-refundable $1,000 deposit is required at the time of booking. This deposit will be credited towards the final cost of your barrel.

Visit beamdistilling.com for more information about The James B. Beam Distilling Co. and the Beam Private Barrel Club. While the program and Distillery tours are limited to guests age 21+, guests of any age can visit the grounds and The Kitchen Table restaurant. 

About The James B. Beam Distilling Co.
Founded by America’s first family of bourbon, the James B. Beam Distilling Co. has crafted genuine American Whiskey since 1795. Its portfolio includes globally coveted and award-winning whiskey brands including Jim Beam®, Basil Hayden®, Knob Creek®, Booker’s®, Baker’s®, Little Book®, Legent®, Old Tub®, Old Overholt®, Old Crow®, and Old Grand-Dad®. Maintaining the whiskey traditions of eight generations of family distillers while advancing the category through innovation, the Beam family has defined what American Whiskey could be and should be for more than 225 years. The James B. Beam Distilling Co. crafts American Whiskey with genuine, quality ingredients that are distilled and aged without compromise at its family distilleries in Clermont, Kentucky.

About Suntory Global Spirits
As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life, by creating rich experiences for people, in harmony with nature. Known for its craftsmanship of premium whiskies, including Jim Beam® and Maker's Mark®; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading brands such as Tres Generaciones® and El Tesoro® tequila, Roku™ and Sipsmith® gin, and is a world leader in Ready-To-Drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.

A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare and Giving Back to Society. The company’s Proof Positive sustainability strategy includes ambitious goals and investments to drive sustainable change and have a positive impact on the planet, consumers and communities. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information, visit www.suntoryglobalspirits.com and www.drinksmart.com.

Media Contacts
Manuela Savona | manuela@savonacommunications.com | 917.969.1275
Stephanie Anger | stephanie@savonacommunications.com | 602.405.1539

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