Celebrating 25 years of its legacy in India, Teacher’s 50 announces Limited Edition Pack
Celebrating 25 years of its legacy in India, Teacher’s 50 announces Limited Edition Pack
Beam Suntory, the global premium spirits company, announces Teacher’s 50- Limited Edition pack today, commemorating 25 years of the legacy of Teacher’s 50 in the Indian market. In line with the Company’s ‘Growing for Good’ vision and sustainability commitment, the package of the limited edition is made up of 100% recyclable material board that uses virgin paper. In celebration of the brand’s 25th anniversary, selected number of Teacher’s 50- Limited Edition will be released across all their key markets nationally. Teacher’s 50 was launched in 1997 in commemoration of 50 years of independence in India – after which this illustrious variant was also named. This celebration of 50 years also flows through the recipe concept of this Premium Scotch Whisky - blend of 50% Scotch Malt Whisky and 50% Scotch Grain whiskies and, lending its rich, smooth character. Commenting on the launch, Ruchika Gupta, Marketing Director, Beam Suntory India said, “Teacher’s 50, launched in 1997 is a symbol commemorating 50 years of Indian Independence - a historic milestone for the country. Taking every fundamental characteristic of its legacy brand, Teacher’s 50: Limited Edition Pack represents premium quality that stands tall with its rich heritage and master brand legacy of Teacher’s Scotch Whisky”. She further added, “Teacher’s has always been a top choice for consumers and with the Limited Edition Pack, we offer to invite them to share this milestone with us. In addition to celebration, this pack also marks Beam Suntory’s commitment to India.” Dating back almost 200 years, Teacher's Scotch Whisky is a result of the entrepreneurial, progressive and tenacious founding spirit of William Teacher. His understanding of taste and commitment to perfection led him to achieve the nickname “Old Thorough” - this legacy and story flows through one of the most premium blend expressions in the portfolio, Teacher’s 50 as well. Teacher’s Scotch Whisky - one of the top Scotch brands in India, and market leaders for almost three decades now, is a name and legacy to reckon with in India. The brand finds its soul place in Glasgow (crucible of the brand in 1800's when it was founded), The Highlands of Scotland (where the high quality malts come from giving its robust peaty spine and a rich, creamy finish) and The Ardmore Distillery, where even today the “Fingerprint Malt” of the brand is made for connoisseurs across the world. The limited edition pack for Teacher’s 50 celebration is designed by a London based agency – The Path, winners of Pentawards & DBA, London - most prestigious packaging design accreditations! The pack blossoms to represent the glorious expansion and legacy of Teacher’s across India in the last 25 years, while the gold background represents warm golden glow of its high quality peated malts that make the blend one of the finest in the world.