Suntory Global Spirits Names Nick Bock Regional General Manager – US Control States
Suntory Global Spirits Names Nick Bock Regional General Manager – US Control States
Bock joins US Commercial Leadership Team to drive sustainable growth in company’s largest market
NEW YORK – November 7, 2024 – Suntory Global Spirits, a world leader in premium spirits, today announced that Nick Bock has been appointed Regional General Manager, US Control GBU. Bock will be based in Los Angeles and will be responsible for managing the P&L within the US control states, including leading the sales strategy and execution, distributor management and customer relationships.
“In his time with Suntory Global Spirits, Nick has established a track record of growing sales within large and complex markets and demonstrated a passion for cultivating relationships with our distributor and retailer partners,” said Dave Turo, US Chief Commercial Officer. “Nick’s experience provides him with the right vision and commercial acumen to manage the complexities of control states and I look forward to seeing him drive sustainable growth in the region.”
An industry veteran, Bock has been with Suntory Global Spirits for more than 15 years. He steps into the role after serving most recently as Division Vice President, California and Hawaii, where he oversaw the P&L for the largest market in the US and managed the distributor relationship with Southern Glazer’s Wine and Spirits. During this time, he also delivered significant growth in independent on- and off-premise channels across strategic priority brands. Prior to that, he served as Commercial Director, West Region, and held roles of increasing responsibility across Suntory Global Spirits’ commercial and finance teams.
"I am honored to continue my journey with Suntory Global Spirits in leading the Control States,” said Bock. “After dedicating much of my career to open states, I am excited to embrace this new challenge, bringing my experience into fresh markets. I look forward to collaborating closely with our Control team and partners to expand our extraordinary portfolio across the region.”
Bock’s appointment is effective November 11. He will report to Turo and serve on the US Commercial Leadership team.
About Suntory Global Spirits
As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life, by creating rich experiences for people, in harmony with nature. Known for its craftsmanship of premium whiskies, including Jim Beam® and Maker's Mark®; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading brands such as Tres Generaciones® and El Tesoro® tequila, Roku™ and Sipsmith® gin, and is a world leader in Ready-To-Drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.
A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare and Giving Back to Society. The company’s Proof Positive sustainability strategy includes ambitious goals and investments to drive sustainable change and have a positive impact on the planet, consumers and communities. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information, visit www.suntoryglobalspirits.com and www.drinksmart.com.
