Maker’s Mark® Bourbon Calls Consumers to Recognize ‘Spirited Women’ with Personalized, Limited-Edition Label
Maker’s Mark® Bourbon Calls Consumers to Recognize ‘Spirited Women’ with Personalized, Limited-Edition Label
Iconic Bourbon Brand Partners with Leading Nonprofit Vital Voices and Artist Gayle Kabaker in Honor of Women’s History Month
LORETTO, KY (February 19, 2024) – Maker’s Mark, the iconic handmade Kentucky bourbon, today announced its support of Vital Voices, a leading nonprofit investing in female leaders taking on the world’s greatest challenges, with a limited-edition label designed by renowned artist Gayle Kabaker. In honor of Women’s History Month, consumers are invited to order the complimentary Maker’s Mark label at makersmarkpersonalize.com and personalize it with the name of an inspirational woman in their lives.
“Vital Voices is thrilled to join Maker’s Mark in this collaboration to amplify the power of women,” said Alyse Nelson, President and CEO of Vital Voices. “We deeply appreciate their support in our mission to advance women leaders and our world.”
Gayle Kabaker, a longstanding partner of Vital Voices, has a history of creating art that showcases women who use their power to empower others and was inspired to illuminate the organization with Maker’s Mark. Kabaker’s limited-edition label depicts her interpretation of a spirited woman in acrylic gouache, inspired by the wildflowers of Kentucky and the colors of the Maker’s Mark palette.
“As a brand co-founded by my grandmother Margie Samuels more than 70 years ago, Maker’s Mark continues to be guided and grown by incredible women defining what's next in the industry,” said Rob Samuels, Managing Director of Maker’s Mark and 8th generation whisky maker. “We are privileged to continue our commitment to women making an impact in their communities and support the meaningful causes that drive Vital Voices.”
While Bill Samuels, Sr., Margie’s husband and Maker’s Mark co-founder, was focused on creating the highest-quality bourbon, he celebrated and empowered Margie to build the brand and brand experience – forever changing the course of spirits branding in the industry. The shape of the bottle, the look of the label, the signature red wax topper, and even the name are all thanks to Margie. Among the first women to be inducted into the Kentucky Bourbon Hall of Fame, Margie also championed the importance of the Kentucky distillery’s aesthetic and emphasis on tourism, planting the seed for what is now the Kentucky Bourbon Trail.
The ongoing contributions of women at Maker’s Mark can be seen in all aspects of the brand, from the product development and leadership of Star Hill Farm, the home of the Maker’s Mark Distillery, to the brand’s sustainability initiatives and global brand representation. While staying true to the founders’ flavor vision: a full-flavored, soft red winter wheat bourbon with a smooth finish, Maker’s Mark continues to shape the brand’s future through purposeful, flavor-driven innovation.
Throughout the year, consumers can create a custom Maker’s Mark gift for anyone with the brand’s personalized label program. Labels are currently available for 750mL bottles, which must be purchased separately and recipients must be 21+. For additional information about Maker’s Mark, please visit https://www.makersmark.com/ and share your personalized label at @makersmark on Instagram.
Media Contact
Maker’s Mark // Katie Roberts
Katie.Roberts@BeamSuntory.com
EVINS Communications: Frauke Weston
Email: Frauke.Weston@evins.com
Phone: 347-703-1782
About Maker’s Mark®
In 1953, in Loretto, Ky. Bill Samuels, Sr., fulfilled his dream to create a handmade and delicious bourbon. He decided to make his whisky in small batches, using soft red winter wheat to enhance the softness and sweetness. He then rotated each barrel by hand for consistency and, finally, aged each barrel to taste. While he developed the bourbon, his wife Margie Samuels ideated the bourbon's name and label, standout bottle shape, iconic and signature look that still involves hand-dipping each bottle in red wax to this day. Together as co-founders, Bill and Margie transformed bourbon from a "commodity" into a premium handmade spirit, and today Maker's Mark® Kentucky Straight Bourbon continues to be crafted in the same, purposeful way.
In recent years, Maker's Mark has introduced thoughtful, super-premium innovations to its portfolio, including Maker's Mark 46®, Maker's Mark® Cask Strength, Maker's Mark® Private Selection and Maker’s Mark® Cellar Aged. Today, Maker's Mark is the largest bourbon distillery in the world to achieve B Corp Certification and the first distillery to achieve Regenified certification, a reflection of the brand's dedication towards building a more inclusive and sustainable economy. For more information, visit https://www.makersmark.com/ .
About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands. Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker’s Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher’s, Laphroaig® and Bowmore®, Beam Suntory also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.
A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory’s core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit https://www.beamsuntory.com/ and https://www.drinksmart.com/.
WE MAKE OUR BOURBON CAREFULLY. PLEASE ENJOY IT THAT WAY.
Maker's Mark® Kentucky Straight Bourbon Whisky, 45% Alc./Vol. ©2024 Maker's Mark Distillery, Inc., Loretto, KY.