Knob Creek® and Eli Manning Return with Bold Picks: A Season-Long Celebration of Fantasy Football and Unwavering Conviction
Knob Creek® and Eli Manning Return with Bold Picks: A Season-Long Celebration of Fantasy Football and Unwavering Conviction
Knob Creek® Bold Picks returns with a new season of Manning’s expert fantasy football advice and a limited-edition cask strength bourbon, arriving in time for post-season
CLERMONT, KY - August 19, 2025 - As fans gear up for the 2025-2026 football season, Knob Creek®, a founding spirit of the James B. Beam Small Batch Bourbon Collection™ and a leader in American Whiskey, proudly reunites with legendary quarterback and two-time champion Eli Manning for the next evolution of Knob Creek® Bold Picks—a season-long recognition of the bold selections fantasy football fans are making in pursuit of victory.
To commemorate the season, Knob Creek® and Eli Manning are reuniting for a new limited time offering: Knob Creek Single Barrel Cask Strength Bourbon, Eli Manning’s Bold Pick: 2026 Batch, available nationwide just in time for the post-season.
“As football fans and bourbon makers, we respect the confidence it takes to win - on the field and at our distillery,” said Freddie Noe, Eighth Generation Master Distiller. “Welcoming Eli back to the distillery, we knew we wanted this year’s release to be bold. The Knob Creek® Eli Manning’s Bold Pick: 2026 Batch is bottled at cask strength; unfiltered, unapologetic, and made for those who stand by their convictions. It’s the kind of whiskey that speaks to the intensity of game day and the high standards we’ve upheld at Knob Creek.”
As the season heats up, Manning will return with his own picks offering fearless predictions and his own advice to help fans stand out on gameday. All season, fans can follow along on Instagram @KnobCreek for Eli’s bold picks and enjoy ‘Eli’s Gameday Old Fashioned’ with Knob Creek® 9 Year Bourbon - a pour to enjoy from draft day to the big game.
The Bold Picks campaign's social and digital media plan centers on places where fans go to live and breathe fantasy football. Whether it’s through the social influencers and YouTube channels they follow for lineup advice, their Reddit fantasy football communities, or the sites like Instacart and Fanatics where they go to shop, Knob Creek will be present to add value and entertainment to their fan experience.
“I appreciate a bourbon that delivers full, bold flavor - that’s why Knob Creek® is my go-to pour and a great partner for another round of bold picks,” said Manning. “To kick off the fantasy football season, I’ll be sharing advice for fans’ fantasy drafts and raising a glass to those who stand by their convictions.”
Fans are also invited to make their own picks and payoff this season by entering the Bold Picks Sweepstakes for a chance to win the ultimate watch party at the James B. Beam Distilling Co. in Clermont, KY. One lucky winner and their fantasy league - or 11 friends - will be treated to an exclusive Knob Creek® experience for the Big Game. Daily Instant Win prizes, including Knob Creek® Old Fashioned Kits, will also be awarded throughout the pre-season to help prepare fans for their fantasy draft parties. Fans can enter by going to www.TheBoldPicksSweepstakes.com. No purchase necessary. Must be 21+ to participate. Sweepstakes ends November 1, 2025.
For more information about Knob Creek® Bold Picks campaign and Knob Creek’s award-winning* bourbon and rye portfolios, visit https://www.knobcreek.com/news/bold-picks or follow along on Instagram and Facebook @KnobCreek.
About Knob Creek® Bourbon
Knob Creek® has set the standard for super-premium whiskey for three decades by crafting extraordinary full-flavored bourbon with a rich taste. Knob Creek® bourbons and ryes are patiently aged to perfection in new, maximum charred American Oak barrels to impart the biggest and fullest flavor on their whiskey. No matter the expression, Knob Creek® is crafted without shortcuts and embodies the pre-Prohibition style that founding distiller Booker Noe created in 1992. Since then, Knob Creek® has lived up to such standards with the introduction of Knob Creek® Straight Rye Whiskey in 2012, and later on, Knob Creek® Single Barrel Select Rye Whiskey. In recent years, Knob Creek® announced the permanent addition of Knob Creek® 12 Year Old Bourbon and launched three limited releases, Knob Creek® 15 Year Old Bourbon, Knob Creek® 18 Year Old Bourbon, and Knob Creek® Bourbon x Rye. Knob Creek has continued to build out its rye portfolio; the brand announced the addition of an age statement to its flagship rye whiskey, Knob Creek® 7 Year Old Rye Whiskey, and released Knob Creek® 10 Year Old Rye Whiskey.
About Suntory Global Spirits
As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life, by creating rich experiences for people, in harmony with nature. Known for its craftsmanship of premium whiskies, including Jim Beam® and Maker's Mark®; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading brands such as Tres Generaciones® and El Tesoro® tequila, Roku™ and Sipsmith® gin, and is a world leader in Ready-To-Drink cocktails, with brands like -196™ (minus one-nine-six) and On The Rocks™ Premium Cocktails.
A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare and Giving Back to Society. The company’s Proof Positive sustainability strategy includes ambitious goals and investments to drive sustainable change and have a positive impact on the planet, consumers and communities. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information, visit www.suntoryglobalspirits.com and www.drinksmart.com.
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*Further information on Knob Creek® awards can be found at www.knobcreek.com
Knob Creek® Kentucky Straight Bourbon Whiskey, 50% Alc./vol. ©2025 James B. Beam Distilling Company, Clermont KY.
