Jim Beam® Releases Refreshing Ready-To-Drink Highball Cocktails Just in Time for Summer as the Perfect Alternative to Beer
Jim Beam® Releases Refreshing Ready-To-Drink Highball Cocktails Just in Time for Summer as the Perfect Alternative to Beer
With first extension to new flavors of canned highball, the new Jim Beam® Classic Highball and Jim Beam® Ginger Highball canned beverages are now available nationwide
(CHICAGO) May 4, 2021 – This spring, Jim Beam® is shaking up the canned beverage aisle by launching two ready-to-drink cocktails made with a bourbon base: the Jim Beam® Classic Highball and the Jim Beam® Ginger Highball. The canned cocktails are the latest innovation from the world’s No. 1 bourbon that offers drinkers a refreshing, convenient alternative to beer – the perfect drink for cookouts, BBQs, tailgates, sports viewing (when and where safe) and more this summer.
The Jim Beam Classic Highball combines Jim Beam Bourbon, bubbly seltzer and a hint of citrus for ultimate refreshment. The Jim Beam Ginger Highball combines Jim Beam Bourbon and crisp ginger ale, for a bold and balanced taste. Both flavors were inspired by the sessionable, cult-favorite handmade Highball cocktail, which is made by mixing chilled Jim Beam Bourbon with ice and ice-cold, highly carbonated soda water or ginger ale.
“We know that so many drinkers get tired of beer and crave something refreshing, lighter and more balanced,” said Malini Patel, Managing Director for the James B. Beam Distilling Co. at Beam Suntory. “Our new ready-to-drink Highballs are the perfect way to enjoy Jim Beam in a new, refreshing way – whether you’re a bourbon fan or you’re trying bourbon for the first time.”
The new releases come in at 5 percent ABV each and are available as a four-pack or as single 355ml slender cans at select retailers nationwide. The Jim Beam® Classic Highball and Ginger Highball have a suggested retail price of $9.99 for a four-pack and $2.50 for a single can (12 fl oz).
For more information about the Jim Beam® Classic Highball and Ginger Highball ready-to-drink cocktails, follow us on Twitter (@jimbeam) and Instagram (@jimbeamofficial), or visit jimbeam.com.
ABOUT BEAM SUNTORY
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and On The Rocks Premium Cocktails.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit https://www.beamsuntory.com and https://www.drinksmart.com.
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Drink Smart®
Jim Beam® Classic Highball and Jim Beam® Ginger Highball, 5% Alc./Vol.
©2021 James B. Beam Distilling Co., Clermont, KY