“Our brands have a right to win with global consumers because of their differentiated belief in craft, quality and sustainability.”

Robbie leads our Global Brands and marketing organization, helping to drive demand for Suntory Global Spirits’ iconic spirits portfolio and accelerate the company’s transformation to reach its ambition.

Robbie joined Suntory Global Spirits in June 2022 as Managing Director – Scotch & Irish and most recently served as President, Global Whiskies & Prestige. Prior to that, he was responsible for Global Marketing for Carlsberg Group, based in Copenhagen, Denmark, where he was VP of Global Marketing. From 2012 until joining Carlsberg Group, Robbie worked for global brewer SABMiller where he was responsible for global innovation and brand propositions.

Earlier in his career, Robbie worked at global marketing consultancy Kantar (formerly EffectiveBrands) as Senior Partner and Managing Director. He began his career with Diageo, spending nearly 10 years in global and USA marketing roles. He then co-founded the drinks strategy, innovation and design consultancy, Drink Works, working with multi-nationals across the alcoholic, soft and hot drink sectors.

A native of Scotland, Robbie earned his Bachelor of Arts degree from Heriot-Watt University. He also completed the Imperial College Business School’s Strategic Innovation course and the University of Cambridge’s Institute for Sustainability Leadership program. Robbie splits his time between London and New York City.